PRIVACY POLICY

This Privacy Policy describes how aquaecoflow (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.lesswatermore.com (the “Site”).

We are committed to protecting your privacy and ensuring compliance with the relevant data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 for UK customers, the EU General Data Protection Regulation (EU GDPR) for European Economic Area (EEA) customers, and the California Consumer Privacy Act (CCPA) along with other applicable state laws for United States customers.

DATA CONTROLLER
For the purposes of the UK GDPR, EU GDPR, and other applicable laws, the Data Controller of your personal information is:FMistmoor Hydrosave Limited
Email: drop@lesswatermore.com
Operational Warehouses:
Europe: Am Pattberg 23, 47445 Moers, Germany
USA: 9500 Santa Fe Springs Rd, Santa Fe Springs, CA 90670

INFORMATION WE COLLECT
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.
Device Information: Examples include version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of Collection: To load the Site accurately for you and to perform analytics on Site usage to optimise our services.
Order Information: Examples include name, billing address, shipping address, payment information (including email address and phone number).
Purpose of Collection: To provide products or services to you, to fulfil our contract, to settle payments, to arrange for shipping, and to provide you with invoices and/or order confirmations.

PAYMENT PROCESSING (STRIPE)
We use Stripe as our third-party payment processor to securely handle payment transactions.
Data Collection by Stripe: When you make a purchase, your payment details (such as credit card numbers and CVC codes) are provided directly to Stripe. We do not store or have access to your full payment card details.
Compliance: Stripe processes your personal data in accordance with its own privacy policy and adheres to strict industry standards for security.
Legal Basis: The transmission of payment data is necessary for the performance of the contract (processing your order).

LAWFUL BASIS FOR PROCESSING (UK & EU GDPR)
If you are a resident of the United Kingdom or the European Economic Area (EEA), we process your personal information under the following lawful bases:
Contract: Processing is necessary for the performance of the contract between you and aquaecoflow (e.g., fulfilling an order).
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax and accounting laws).
Consent: Where you have given explicit consent for specific processing activities (e.g., marketing newsletters).

DATA RETENTION
We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.
Transactional Data: We are required by tax and commercial laws in the UK (e.g., HMRC regulations), Germany (e.g., HGB), and the USA (e.g., IRS regulations) to retain basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for legal and auditing purposes. Transaction records are generally retained for 6 to 10 years depending on the specific jurisdiction’s legal obligation, while marketing/analysis data is retained for only the minimum necessary period (e.g., 12 months).
General Data: Information collected via cookies or for analytics is retained for shorter periods as dictated by the session lifecycle or until you withdraw consent.
Disposal: Once the retention period expires, your data is securely deleted or anonymised.

YOUR RIGHTS
Depending on your location, you have specific rights regarding your personal information:
Rights for UK and European Residents (UK GDPR & EU GDPR)
You have the right to access the personal information we hold about you, to port it to a new service, and to ask that your personal information be corrected, updated, or erased. You also have the right to restrict processing, object to processing, or withdraw your consent at any time.
Rights for US Residents (CCPA/CPRA & State Privacy Laws)
Right to Know: You may request details about the categories of personal information we have collected about you.
Right to Delete: You may request the deletion of your personal information, subject to certain legal exceptions (such as completing a transaction).
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Do Not Sell: We do not sell your personal information to third parties.

INTERNATIONAL DATA TRANSFERS
As our company is headquartered in the United Kingdom and we operate warehouses in Germany and the USA, your personal data may be processed and stored across these locations.
The UK is recognized by the European Commission as providing an adequate level of data protection. For transfers of data from the UK or the EEA to our operational partners in the USA, we ensure that such transfers comply with applicable laws, utilising recognized safeguards such as the UK International Data Transfer Addendum, the EU Standard Contractual Clauses (SCCs), or the Data Privacy Framework, to ensure the ongoing protection of your data.

SECURITY
We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. While we strive to use commercially acceptable means to protect your personal information, please be aware that no method of transmission over the Internet or method of electronic storage allows for absolute security.

CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have any questions, or if you wish to exercise your rights, please contact us through the following channels:
Company: Mistmoor Hydrosave Limited
UK Address: 47 Walden Road, GREAT WYMONDLEY, SG4 8ST UK
Phone: +44 078 1892 2844
Email: drop@lesswatermore.com
Germany Warehouse Address: Am Pattberg 23, 47445 Moers, Germany
USA Warehouse Address: 9500 Santa Fe Springs Rd, Santa Fe Springs, CA 90670